TaylorMade seems to be giving Tiger Woods something Nike never did (video)
Tiger Woods is poised for a significant comeback to the PGA Tour at this week’s Genesis Open in Los Angeles, but with a notable absence—the iconic Nike swoosh logo.
On Tuesday, Woods and TaylorMade, a leading golf equipment and apparel manufacturer, announced
An expanded partnership unveiling a new golf-accessory line named “Sun Day Red.”
Nike had long been Woods’ primary sponsorship partner since his professional debut in 1996.
Forbes reported their relationship valued around $500 million, contributing to Woods’ ascent as one of the first billionaire athletes.
However, Nike never granted Woods full ownership or equity in his brand, a stark contrast to other athletes like
Michael Jordan, Serena Williams, and LeBron James, who had partnerships extending beyond typical endorsements.
When Woods’ recent contract with Nike expired, TaylorMade seized the opportunity, establishing a new partnership that potentially grants Woods ownership stakes.
Josh Gerben, a trademark attorney, analyzed trademark filings suggesting shared ownership between Woods
And TaylorMade, evidenced by the creation of a new company to sell Woods’ products.
The venture, named “Sun Day Red,” signifies Woods’ iconic Sunday attire.
Its logo, featuring 15 stripes to represent Woods’ 15 major championships, holds sentimental value, with Woods attributing his affinity for red to his mother.
TaylorMade emphasized the “rule of three” in everyday life, explaining the separation of “Sun” and “Day” in the brand’s name.
The shift marks the end of an era, terminating one of sports’ most iconic partnerships.
While Nike remained loyal during Woods’ tumultuous periods, including his public scandal and physical setbacks
The brand’s decision to halt golf equipment production in 2016 signaled a strategic shift, leading Woods to seek partnerships elsewhere.
Despite Nike’s symbolic transition to Rory McIlroy in 2013, Woods’ resurgence in popularity and TaylorMade’s interest in golf presented an opportune alliance.
The creation of “Sun Day Red” underlines Woods’ enduring influence and marketability in the golfing world.
The venture’s inception through shared ownership with TaylorMade heralds a new chapter for Woods, potentially securing his legacy beyond the fairways.
