Shedeur Sanders leapfrogs Olivia Dunne with mind-blowing NIL valuation
Due to a standout college season, Colorado football quarterback Shedeur Sanders now has the upper hand over LSU gymnast Olivia Dunne in terms of name, image, and likeness value.
On a list of the most valuable college athletes, Colorado quarterback Shedeur Sanders has surpassed well-known LSU gymnast Olivia Dunne for second place.
Sanders’ name, image, and likeness (NIL) are currently valued at $4.8 million, according to On3.
That is more than Dunne’s $3.2 million but less than the estimated $5.9 million net worth of Bronny James, the son of NBA legend LeBron James.
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The top 10 includes Bo Nix, McCarthy, and Spencer Rattler.
In 2021, student-athletes were given the opportunity to cash in on their NIL value after congressional pressure forced the NCAA to alter its amateur athlete policies.
Recruiting for revenue sports has been controversially impacted by the NIL landscape; just this week, Kentucky football coach Mark Stoops accused Georgia of buying a good team; however, it has also given athletes the power to start developing their personal brands earlier than ever.
Some people have gotten practical business experience from it that they can use throughout their lives.
The new hierarchy in college sports is exemplified by Sanders and Dunne.
To capitalize on fan interest around the world, they have used their social media sponsorships, which would not have been allowed under the previous regulations. They trade access to their private lives for social media interaction, which they can use to make money.
In recent months, few public figures have experienced the same level of popularity growth as Sanders.
He is arguably the most valuable player in college football thanks to his outgoing personality, social media presence, and early-season success at Colorado. Sanders caught the eye of NFL legend Tom Brady following a comeback victory over rival Colorado State.
Professionals have imitated his watch celebration.
Dunne, meanwhile, has risen to the top of the NIL rankings thanks to her modeling gigs and TikTok posts.
The gymnastics expert on the uneven bars experienced exponential growth on social media, despite a protracted injury absence.
She also disclosed that businesses had paid her more than $500,000 for sponsored posts on social media, which is why she has a high NIL ranking.
On3 refers to its ranking algorithm as “a proprietary algorithm” that “establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.”.
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The company’s website states that “The Brand Value Index measures the national licensing and sponsorship market.”.
Data is gathered by the Roster Value Index from all school Collectives and entered into a custom roster management program.
The total NIL market is created by adding Brand Value and Roster Value together.
“Using the overall NIL market size, the On3 NIL Valuation calculates an athlete’s Brand Value and Roster Value using dynamic data points focusing on three main categories: Performance, Influence, and Exposure.
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