Deion Sanders manager shares how long he plans to stay at CU

Many people believe that Deion Sanders will not be in Boulder for long.
On the Rich Eisen Show on Thursday, the Colorado Buffaloes’ head coach disputed that claim.

Coach Prime is entering his first season at the helm of the Buffs, but his impressive profile, combined with his two-sport stardom and past and present head coaching accomplishments, raises many questions about how he can continue to lead CU long-term.
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Most recently, many believe he will coach his son and quarterback Shedder Sanders for four years after the 2024 season before standout Travis Hunter becomes eligible for the NFL draft.

Constance Schwartz-Morini said no. Prime plans to remain under an iron fist.
“I have a feeling he’s not going to be in Colorado too long either,” Rich Eisen said.

• He will stay. He stays.
  “We are proud to have him as part of our team,” said Schwartz-Morini, CEO and Premier Manager of SMAC.
  Sanders, 56, signed his first five-year contract as Boulder’s head coach.
  Considering he’s the rare coach to make that much money in his previous career, he could turn down a big offer if it comes to him because of his job with the Buffs.
  He also stated repeatedly that he would never coach in the NFL, but that all changed when he returned to Nike after saying he would never coach again.

Schwartz-Morini also discussed other interesting things in the interview, including how the team handles criticism.
“What I’ve learned from him is that because I call him and say, ‘Do you think we should respond?'” he ignores,” he said.
“He said, ‘No!’ He said, “We know what we’re doing.” And look, we all knew it was going to be a rough first season.
But even if the team lost, we will win.
Because that’s how they train.
Prime-Dion is just like you, you know that everywhere. When they play like hot trash, he tells them they play like hot trash, he tells the media they play like hot trash.
I’ll tell you one thing, I was in that room after the loss and I thought, ‘God, if the coaches and the teams don’t come back after that, I don’t know what I do.’ (Take him.)”

“And most of the things you see, whether it’s glasses or T-shirts, it’s not what he does, it’s what we do,” he said.
“We have photo shoots before or at the beginning of the season, which is really nice. Because we filmed this a few weeks ago, the critics who are coming at him now, if he didn’t lose, they’re going to come at him and say he won because he did it differently.
Since he has access to social media and these platforms, I started following his example. I know what he’s doing. I know what student-athletes do and I know what coaches do.
We ignore them.

Sanders seems to be having a great time in Boulder, and his management agrees.
“It’s a perfect fit,” Schwartz-Morini said.
“I think he would be very funny in a cowboy hat.

Even if the Sanders Buffs find a way to make the College Football Playoff like Prime dreams of, they will likely stick around given the difficult second half of the season.